Appcast uses data and programmatic advertising and targeting to change how employers, recruitment firms, ad agencies, and job sites attract high-quality job seekers. Appcast helps increase applicants and finds better quality candidates through advanced algorithmic targeting. Appcast Exchange works by first building job ad campaigns to meet your target apply goals, then jobs are posted throughout Exchange’s network of 10,000+ sites. Let Exchange find the right candidates from wherever they live, work, and play throughout the web; you’ll receive more candidates and only pay when someone applies. The Appcast Ad Manager programmatically optimizes job ad publishers from one dashboard. Let Ad Manager carry out your recruitment strategy for up to five publishers you work with directly already, like Appcast Exchange, Indeed, Talroo, ZipRecruiter, Glassdoor, and Monster. You can use programmatic ad buying to eliminate wasted spend on jobs that have reached apply goals and automatically shift budget towards the roles that need more.
Appcast Clickcast is a programmatic job advertising distribution platform with features such as outcome-based bidding, transparent pricing, and the ability to manage any job ad unit and integrate with all reporting platforms. Appcast Brand provides targeted employer brand advertising that engages talent using display and social ads.
Specialties include: Recruitment Advertising, Programmatic Job Advertising, Recruitment Marketing, Online Recruitment, Pay-Per-Application Recruitment Advertising, Recruitment Analytics, Job Ad Optimization, and Talent Acquisition.